Spec Ads for Your Web Site
Let’s face it. Sales reps close more sales with spec ads. With Banner Builder, your sales reps will have spec ads for your Web site that they can easily edit, creating stunning ads to show their clients without bugging the production staff.

Anyone Can Edit
If you’re like many publications, you have limited staff, if any, who can design and edit ads using Flash. With Banner Builder, any member of your staff with access to AdBuilder.com can produce Flash banners for your clients—no training or software needed.

Print and Online Ad Campaigns
The Banner Builder ads have matching AdBuilder.com print ads (separate subscriptions required). When your sales reps sell an AdBuilder.com print ad, they can easily upsell a matching Flash ad for your Web site (or vice versa).

What's Included:

• Online ad templates that match AdBuilder.com print spec ads (print ads require separate subscription to AdBuilder.com Retail and/or Classified)
• Wide range of online ad template topics including seasonal topics, retail stores, automotive and real estate
• Easy-to-use advanced search features
• Online ad-editing interface—no software to buy or install
• Easy logo upload feature
• Option to embed a link in the Flash ad
• Replay button on ads
• Ready-to-post .swf and editable .fla files
• Ad templates designed using the IAB’s Universal Ad Package sizes:
  • Medium Rectangle (300 x 250 pixels)
  • Rectangle (180 x 150 pixels)
  • Leaderboard (728 x 90 pixels)
  • Wide Skyscraper (160 x 600 pixels)

If you’re already creating Flash ads for your Web site, this collection offers graphics you can edit to meet your advertisers' needs, eliminating the time it would take you to create moving graphics for each advertiser. The elements can also be used as a stand-alone graphic to enhance articles or promotions on your site.

What's Included:

• Over 6,100 files that can be used to create Flash ads
• Ready-to-post .swf and editable .fla files
• Topics include:
  • Education
  • Entertainment
  • Fitness
  • Food/dining
  • Home/garden
  • And many more

The Animated Gifs can be placed directly on your Web site, drawing attention to special announcements or adding art to articles, special online sections, etc. They can also be placed in online ads and used in e-mails and PowerPoint presentations. These files are sure to attract attention.

What's Included

• Over 4,800 files that can be used as stand-alone elements or in ads
• Editable in ImageReady or Fireworks
• Topics include:
  • Buildings/architecture
  • Holidays/occasions
  • Sports/recreation
  • Transportation
  • and many more

• It is easy to use. Anyone on your staff can create customized Flash ads—from sales to production (they just need an AdBuilder.com username and password).
• You’ll save money. There’s no software to buy or staff training needed to edit the Flash ad templates.
• The selection is great. You’ll have access to over 10,000 Flash elements and animated gifs.
• The content is fresh. Every month new banner ad templates are added to the growing collection.
• It is tailored for you. You won’t have to wade through unrelated content. The topics are made to meet your advertising needs.
• The product is made to love. From searching and customization options to IAB universal ad sizes, Web Source has the features you’re looking for. We’ve listened to customers like you and built this product on their feedback.
• You'll have easy upsell opportunities. All of the banner ads have matching print spec ads so your sales reps can sell complete ad packages (with a Retail and/or Classified AdBuilder.com subscription).
• You'll see more ads sold. Spec ads close more sales, and with Web Source, your sales reps will have thousands of online spec ads to choose from, which they can easily edit themselves to present customized spec ads.
• You need it. No publication is too small or too large. This is the perfect tool for companies trying increase new revenue while keeping costs down.

And the number one reason to get Web Source…


• The time is now. More and more advertisers want their ads online. Web Source will help you meet their needs easily and effectively, and the monthly fee is so low that selling just one more ad a month will more than pay for it.